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Sounds true boulder11/11/2023 The company was selected for this list again in 1996. magazine’s list of the nation’s 500 fastest-growing privately held companies. In 1995, Sounds True also appeared on Inc. Today, Sounds True’s donation project also includes libraries, low-income hospices, and more. Since then, Sounds True has received countless letters from prisoners who have been exposed to authentic spiritual teachings for the first time through this program and who are moved to make positive changes in their lives. At this moment, she became convinced that someone else could have benefited from these cassettes and that Sounds True needed to find a way to make recycling of old audio programs easy for its customers.įrom this inspiration arose Sounds True’s partnership with the Prison Library Project, which has become one of the company’s most unusual and successful donation programs. Tami moved her home from one Boulder apartment to another, and in the process of the move, she threw two boxes of old cassette teaching programs into the dumpster. This new format, featuring longer audio teaching sessions for more in-depth learning, was designed to provide the equivalent teaching of a college course or a continuing education class. Sounds True created its first audio learning courses- Soul Life with Thomas Moore and The Present Moment with Thich Nhat Hanh. Sounds True developed its first bookstore-friendly packaging for audio programs and expanded into bookstores, marking the company’s first foray from catalog-only sales into retail distribution. This set a precedent that would be cherished by dog-owning employees and their four-legged companions for years to come. This led to the evolution of Sound True’s signature style-unscripted recordings that capture the charisma, energetic transmission, and “living wisdom” of the teacher.Īlso this year, Tami brought the first dog to the Sounds True offices. This approach also allowed Sounds True to design and craft the audio learning experience with the listener in mind. Tami realized that in the studio, an author could speak directly with the listener, creating a more intimate experience than recording a lecture given to a large audience. This title also marked a shift away from conference recordings to audio programs recorded in a studio setting. This was the first program that put Sounds True “on the map” for a larger audience. This program was unusual in that it began as an original audio program, and later became a bestselling book. Sounds True published its first breakout audio title: Women Who Run With the Wolves by Dr. Tami concentrated on editing the conference recordings for better quality, while Devon, who became a 20-percent owner through sweat equity, solidified the identity of the packaging and direct mail catalog. During the next years, they developed the Sounds True catalog-which would become the primary engine for connecting the company directly to customers in the decade to come. Tami Simon joined forces with direct marketing catalog expert Devon Christensen. She also began to connect with the Boulder music scene by offering cassette duplication service to local artists. She broadcasted portions of these recordings on a radio show that she hosted on Boulder County Public Radio, and then made the cassettes of the entire recordings available for purchase. Though she had no business experience and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to “disseminate spiritual wisdom.” In the early days, Tami began by recording conferences and interviews with teachers like Ram Dass and Stephen Levine. At age 22, Tami Simon started Sounds True with a dream, a tape recorder, and a $50,000 inheritance she received upon the death of her father.
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